IT'S ALL ABOUT THE STORY
Nielsen.com
In 2022, The Nielsen Company relaunched their website with a new look and feel that reflected the company's rebrand. I was responsible for writing the copy for over 40 audience measurement, media planning, campaign optimization, and content metadata solutions.
Recent Projects
Nielsen Panel Recruitment Site
As part of the 2022 overhaul of Nielsen.com, the company wanted a refresh of its panel recruitment microsite. I was tasked with developing a fresh take on copy that aligned with the company's new brand voice and spoke to an audience outside of their usual B2B site visitor.
NewYork.com
In advance of a 2023 Q4 launch, the publishers of travel and lifestyle website NewYork.com engaged me as lead culture writer. I used my expertise as a lifelong New Yorker to write informative articles aimed for tourists and casual local visitors.
Bhavleen K. Sabharwal Law Office
Boutique digital agency Innovate Online Marketing brought me on to strategize a new voice, streamline copy, and write headlines and taglines for the relaunch of New York City-based employment attorney Bhavleen K. Sabharwal's website.
Nielsen ONE - Product Launch
In 2023, Nielsen launched a new audience measurement solution that addresses the challenges of cross-media measurement across multiple screens and devices. Working with internal stakeholders, I developed jargon-free copy that distills the advantages of Nielsen's marquee product.
Brett Perkins, CPA
New York City-based accountant Brett Perkins was looking for a website that spoke to his work with high net-worth clients. Working with boutique digital agency Innovate Online Marketing, we created messaging that focused on his consultant services.
OrganizeMe.com
After two decades of growing from an organizing business to a lifestyle concierge service, NYC-based Organize Me was looking for a new brand voice that communicated its unique product to an upscale clientele. Working with Innovate Online Marketing, we developed fresh language and a new look and feel that works for both desktop an mobile users.
Health-E Commerce
Working with the marketing and comms team of consumer health and wellness online retailer Health-E Commerce, I created web, email, and digital content with an aim to differentiate how its DTC messaging is used to reach its two main similar but different audiences, FSA spenders and HSA savers.